Origin

COWBOY IN LONDON? 

Kid: NO NAME COWBOY, ARE THOSE EVISUS YOU GOT IN YOUR SHOP?

Bayode aka No Name Cowboy: No they're not AND if they were I'd only be selling Japanese import.

Kid: So why are they so expensive?... 

Me: If you put these jeans on you'll feel like a badass muthaf***** Cowboy... Pure Swagger in every stitch... And you'll get laid alot" straight faced and with my meanest cowboy lean on the shop counter...

Back in 2003 the local kids in W9 would stop me in the street and ask about the jeans in our shop window. We were selling our first collab collection for Pokit x Lee Japan.  

I'd always chuckle because the kids weren't trying to hear all that 15oz, left hand twist, red line selvedge, one rinse, import, Japanese, raw state denim from OKAYAMA, design details blah blah...  

So, in 2010 we took our knowledge of tailoring and cuts and we started Seven Foot Cowboy. 

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