The official launch of Seven Foot Cowboy took place at the worlds largest denim tradeshow held in Berlin earlier this month.  He caused quite a stir and we received a fantastic response from the fashion industry and denim heads alike.

7ft Cowboy at Bread & Butter, Berlin 3-6 July 2012

Here's what the trade press are saying....

The highly anticipated “Denim Temple” at the heart of the BBB inspired audiences with 27 innovative brands from all over the world including the likes of the 3x1 shop concept and highly selected denim brands like Orta Anadolu, Kings of Indigo, and Industry of All Nations.

Also at the Denim Temple was Pokit's new line, Seven Foot Cowboy. Inspired by the American West but manufactured in London's cotton capital, this women's and men's authentic jeans collection is made from premium Japanese denim and is of utmost durability. From Prospector to Crazy Horse to Belle, Stampede, and many more, each pair tells a specific story relative to the style, fit, and customer's personality.

Read the full round-up of Berlin fashion week at